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5 Mistakes Killing Your LinkedIn Engagement (And How to Fix Them Before Your Posts Die Again)

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Let’s rewind to my early LinkedIn days. I wrote this masterpiece of a post.  In my head, it was brilliant. It had big words like innovative, synergy, and scalable solutions. I imagined recruiters gasping, marketers clapping, and CEOs sending me job offers. I hit “Post.” I waited. I refreshed my notifications every 5 minutes. By the end of the day? Three likes. One from my mum, one from my cousin, and one from a random crypto guy offering me “the opportunity of a lifetime.” That’s when I realised:  my engagement didn’t just drop… it got killed.  And the killer? Bad posting habits I didn’t even know I had. If your posts keep flopping, here are 5 mistakes you’re probably making and exactly how to fix them. 1: Writing Like a Corporate Robot  LinkedIn isn’t your old office notice board.  If your posts sound like they were ripped out of a company policy manual, people will scroll past before you can say leverage cross-functional synergy. Posts written in a natural, co...

About me

 I didn’t plan to become a LinkedIn nerd… but here we are.

Hey there! 👋 I’m Esther, A health and finance content writer, LinkedIn growth strategist, ghostwriter, Editor and your new internet buddy who's obsessed with making LinkedIn feel like home (not like a boring office).

But let me be honest...

I didn’t start off with 10,000 followers.

I didn’t know how to “optimize a profile.”

And I definitely didn’t understand why people were posting like they were on stage at TEDx.

All I knew?

I wanted to show up, share my voice, and land opportunities but without begging for likes or sounding like a robot.

So, I learned the game. 

I made mistakes. 

I tested what works (and what flops harder than a wet shoe).

And now?

I help writers, professionals, freelancers, and personal brands grow confidently on LinkedIn , without stress, without cringe, and without copying someone else's voice

🎯 What I Believe

LinkedIn isn’t for perfect people , it’s for people who dare to show up.

You don’t need 100k followers to land clients or opportunities.

Content doesn’t have to be hard , it just needs to be honest and consistent.

Growth is possible , even if you’re starting from scratch

On this blog, I share:

📌 LinkedIn growth tips (without the jargon)

📌 Content ideas that don’t feel forced

📌 Profile optimization hacks

📌 Ghostwriting secrets

📌 Real talk about showing up online

📢 Outside LinkedIn…

I write blogs, ghostwrite for founders, manage content for busy people, and sometimes stare into space thinking about hooks that slap.

When I’m not doing that, I’m probably:

Laughing at my own posts 😅

Testing random LinkedIn features

Or drinking something hot and pretending I’m not overthinking captions

❤️ Let’s Connect: 

📌 Want to work together? Head to my Service page

📌 Ready to grow? Start with the blog 

📌 Find me here I’m always down for a good post and a better chat.






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5 Mistakes Killing Your LinkedIn Engagement (And How to Fix Them Before Your Posts Die Again)